Launch of new product – alcohol free beer (AFB) Birell
Situation We live in times when people strive to lead an active and healthy lifestyle. Because of this, they pay more and more attention to the quality of the food and drinks th...
The work for a certain brand involves the coordinated use of a number of techniques, which will help in the development of the brand’s image and in the maintenance of its position on the market. AMI Communications team of experts works for the creation of brand identity, its presentation and active promotion. We support the relations building with opinion leaders and current and potential clients. We also execute campaigns which support further the achievement of the planned positions on the market. We use extensive number of communication tools including media relations, product testing, special events, stakeholders’ communication, relationship building with opinion leaders, digital communications, etc.