Our experience

VISA Premium cards awareness campaign

Situation The usage of cards on the Bulgarian market remains one of the lowest in Europe, especially in the premium sector – Gold, Platinum and Infinite. Visa is committed to developing and expanding its relationship with premium c...

VISA Premium cards promotion with MDL stores

Situation Visa organizes a promotion with Gold, Platinum and Infinite credit cards in stores of the MDL chain, which offer clothing and accessories of famous high-end fashion brands. Goals Presenting in an attractive way to target users ...

Launch of new product – alcohol free beer (AFB) Birell

Situation We live in times when people strive to lead an active and healthy lifestyle. Because of this, they pay more and more attention to the quality of the food and drinks they consume. At the same time, they don’t want to compr...

The reading people of Sofia

Situation: Electronic payments are increasingly entering Europe’s urban environment, and transport is one of the places where they are used the most. Visa in Bulgaria became a partner of the Center for Urban Mobility in the technol...

Business reorganization and closure of the Froneri ice cream factory

Situation: One of the market leaders in ice cream sales Froneri used to own a manufacturing factory in the city of Varna, Eastern Bulgaria. In 2018 the company launched business optimization program across its assets in Europe. For Bulga...

“Aurubis 1” PV park construction launch

SITUATION In June 2021 Aurubis planned the official launch of construction of “Aurubis 1” – the biggest photovoltaic (PV) park for own needs. The project is part of the long-term investment program of Aurubis and of its policy for ...