AIR LIQUIDE BULGARIA AWARDED CLASS A INVESTOR CERTIFICATE

Sitiation

Air Liquide Bulgaria, part of the French group Air Liquide – a global leader in gases, technologies, and services for industry and healthcare – celebrated its recognition as “Class A Investor” with an official event. The distinction is related to a 100 EUR million investment in Bulgaria and Germany under the PiLAR project for a new gas separation installation based in Pirdop.

Goals

Establish Air Liquide’s position as a major investor in Bulgaria
Present the PiLAR project and its contribution to enhancing security of supply and energy efficiency in the Srednogorie region

Target audiences

Government institutions
Local authorities
Industrial partners
National and regional media
Diplomatic corps
Bilateral chambers of commerce

Strategy

Organizing an official event for the presentation of the certificate, with the participation of representatives of government institutions and key stakeholders
Media communication at national and local level
Providing media with the opportunity for direct contact with Air Liquide spokespersons
Presenting the key parameters of the investment and its economic significance

Tactics

Event

Official handing over of the certificate at a ceremony with 50+ guests, including representatives of institutions, business, and media
Presentation of the project and speeches by representatives of the company and the institutions
Awarding of the certificate by the Executive Director of the Bulgarian Investment Agency
Networking
Branding of the event with Air Liquide visual elements – photo wall, infographics, stage, and video materials

Media relations

Inviting and coordinating of journalists’ attendance
Distribution of a press release with an infographic containing key information about the project

Results

Media coverage in national and regional media – 27 publications with 187,000 total daily reach
100% penetration of the company’s key messages in media coverage
Attendance of 50+ guests (nearly 90% of those invited)
Strengthening of Air Liquide’s position as a major investor in the Bulgarian economy