Corporate communications

VISA Premium cards promotion with MDL stores


Visa organizes a promotion with Gold, Platinum and Infinite credit cards in stores of the MDL chain, which offer clothing and accessories of famous high-end fashion brands.


  • Presenting in an attractive way to target users the advantages of Visa premium cards that ensure secure and hassle-free payments
  • Confirmation of Visa’s role as a leader in the field of digital payments in Bulgaria among high-income consumers


  • Increase interest in Visa premium cards and promotion through communication with key opinion leaders on social networks
  • Attracting the attention of the target audience to the promotion through storytelling in general, business and lifestyle media


  • Campaign in social media
  • Selection of 5 influencers and celebrities relevant to the target group to participate in the campaign
  • Maria Georgieva – Elle magazine Editor-in-chief
  • Anna Dinkova – influencer and blogger
  • Emiliana Markova – second place in Mrs Europe’19 contest
  • Lilia Maravigla – theatre and movie actress
  • Orlin Pavlov – pop singer and movie actor
  • Organize for influencers and celebrities styling sessions in separate MDL stores with individual hairdressers and make-up artists
  • Publications of posts and stories in influencers’ and celebrities’ Instagram and Facebook accounts
  • Storytelling in 13 traditional print and online media


Social media campaign:

  • 10 posts and 10 stories in Instagram
  • 8 posts and 8 stories in Facebook
  • 363 589 impressions
  • 67 368 reach
  • 5.23 – avg engagement rate

Storytelling campaign:

  • 23 dedicated advertorials in general, business and lifestyle media
  • 160,256 reach
  • 100% key messages penetration