SITUATION
Aurubis, a leading global copper producer and one of Bulgaria’s largest industrial enterprises, is committed to fostering an inclusive and connected workplace. By promoting collaboration and a strong sense of belonging, the company enhances employee well-being, business performance, and innovation. As part of these efforts Aurubis Family Day was organized, an annual initiative that brings together employees and their families. The event featured a mix of entertainment and activities celebrating local culture, history, and nature.
GOALS
- Strengthen team unity and collaboration by fostering meaningful connections among employees.
- Provide employees with a unique and memorable experience, making them the focus of the event.
- Engage employees in diverse entertainment activities that encourage interaction and teamwork.
- Promote the traditions, culture, history, and natural beauty of the Srednogorie region, enhancing local pride and connection.
STRATEGY
- Diverse and Inclusive Program: A wide range of activities designed to engage employees and their families, ensuring participation for everyone.
- Family-Oriented Experience: An event focused on creating shared moments for families, with special attention to activities for children.
- Celebration of Local Heritage: Represent local traditions and culture via Srednogorie craftsmen performance prominent
- Encouraging Active Participation: A full-day format to allow families to fully immerse themselves in the experience, fostering stronger connections.
- Leadership Engagement: Active involvement of company leadership to demonstate respect and appreciation for employees, reinforcing a culture of unity and support.
TACTICS
The event featured an all-day entertainment program, bringing together employees, their families, and special guests for a rich and engaging experience.
Live Performances by Popular Artists:
- Vasil Naydenov, a beloved singer across generations, headlined the event.
- Dara, a pop star, energized younger audiences with her performance, with a special meet-and-greet for fans.
- Maria Silvester and Dragomir Simeonov, ensured an engaging and lively atmosphere as event moderators.
Thematic Zones Showcasing Local Traditions and Family Activities:
- Arts & Crafts – Creative workshops celebrating traditional and modern artistry.
- History & Culture – Showcasing the rich heritage of the Srednogorie region.
- Sports & Active Games – Encouraging teamwork and physical engagement.
- Family Games – Strengthening bonds through shared experiences.
- Kids Zone – Specially curated activities for the youngest guests.
Interactive Employee Engagement:
- Game for employees “A Mission Aurubis” – a scavenger hunt type of game for all Aurubis employees, designed to encourage employees to connect in a fun and informal way.
- Thematic activities throughout the day to engage all guests.
- Collaboration with local artisans and cultural clubs to promote regional heritage.
RESULTS
- Over 1,200 attendees, including Aurubis employees, their families, business partners, and municipal representatives.
- Big part of employees participated in the corporate game, fostering connections and team spirit.
- Employees gathered in large numbers for Vasil Naydenov’s performance, highlighting the emotional impact of the event.
- 100+ children and parents enjoyed a meet-and-greet with Dara during her special performance break.
- 500+ children participated in at least three games and activities across multiple thematic zones.
- Highly positive feedback from both Aurubis management and employees, reinforcing the success of the initiative.
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