Events management

2018 FIFA World Cup™ Trophy Tour by Coca-Cola


For the first time ever Bulgaria was among the 51 countries part of thе fourth edition of The FIFA World Cup™ Trophy Tour by Coca-Cola ahead of the 2018 FIFA World Cup™ Russia.


  • Attract strong public attendance at the event
  • Ensure attendance of institutions representatives s and VIP guests
  • Achieve ample media coverage


  • Offer the general public and football fans in Sofia unexpected pleasant experience
  • Target relevant government representatives and ensure their attendance
  • Develop newsworthy media content to achieve target coverage


  • Six surprising flashmobs at downtown locations as a teaser for the Trophy coming
  • +50 institutions representatives communication
  • 2 events
  • Trophy welcoming at Sofia Airport for media and VIPs
  • 4-hour Trophy exhibit at Sofia Event Center for fans and media
  • Media relations – 4 press releases, 2 feature stories
  • Communication of 2 influencers activities
  • 6 advertorials


  • 5 000 people and football fans saw live the FIFA World Cup™ Trophy and took photos at the historical event in SEC.
  • MPs, government and Sofia Municipality officials attended the event
  • Over 35 journalists attended the media events and 72 articles followed
  • Earned positioning of Coca-Cola on 3 main national TVs for over 12 min (8 min in prime time).
  • Total media reach was +5.150 mln