CEZ Distribution manages thousands of electrical panels in Sofia and the towns and villages in Western Bulgaria. These panels are often broken, damaged or used for sticking advertisements. For years the efforts of the company for replacing and maintaining the panels had remained unnoticed because of these acts of vandalism.
To give a positive example for protection and development of urban environment CEZ Bulgaria launched campaign for countering the acts of vandalism on the elements of power distribution infrastructure. The campaign called “Colorful Streets” stressed on improvement of urban environment by painting of 100 electrical panels in the downtown area of Sofia. The project was realized on stages in the period 2012-2013 with the partnership of Sofia Municipality. In the campaign were involved organizations of artists and young painters with the aim to encourage the development of youth talents. The initiative “Colorful streets” continued over the next years in other towns in Western Bulgaria, where CEZ operates.
AMI Communications was responsible for the media part of the campaign.
As part of the campaign “Colorful Streets” was organized two media events, in which took part the mayor of Sofia, Yordanka Fandakova, and part of the artists who painted the panels. Four press releases were sent to national and regional media, and representatives of CEZ management and part of the artists representatives gave interviews in television, print and online media.
The campaign “Colorful Streets” gained wide media coverage:
- 124 media pieces
- 5 reports on national TV
- 8 radio reports
- 23 press and 88 online publications
There was a sharp decline in vandal acts on panels, which were painted in the campaign “Colorful Streets”